McLaren goes ice driving

Pure McLaren Arctic Experience is set for January 2017 in Finland

Published: October 14, 2016, 12:05 PM
Updated: October 11, 2021, 10:23 AM

Pure McLaren Arctic Experience

McLaren is going ice racing, sort of. The company has announced its inaugural ice driving course in Northern Finland, as part of the Pure McLaren Driving Experience.

The Pure McLaren Arctic Experience is set for January 2017 at one of the most expansive winter testing facilities in the world at Test World in Ivalo, Finland, some 320 km north of the Arctic Circle.

Understandably promoted as the only ice driving program to feature the McLaren Sports Series (the lightweight carbon-bodied sports cars in the McLaren lineup that features class-leading power-to-weight ratio), the program helps attendees the opportunity to master driving techniques over a combination of snow-covered roads and on an ice track.

Off the track, guests will enjoy a husky safari and a snowmobile expedition, while staying at the famous Jávri Lodge, the former home of the President of Finland, built by the country’s longest-serving president, Urho Kekkonen.

The program runs between January 15 and February 3, at a cost of £12,500 (about $20,000 Canadian) per person for each 3-night event. Each group will be made up of no more than 14 people, and McLaren owners will get first crack at place-booking, which is now open at