McLaren offers $500k appearance package on $1.3M Senna
Carbon Theme adds glossy carbon fibre body, Carbon Black Alcantara insideJoe Duarte
Published: March 1, 2018, 11:30 PM
Updated: April 30, 2018, 6:10 PM
It seems that every year, McLaren is introducing its ultimate race-inspired, street-legal high-performance coupe at the Geneva Motor Show, and this year the honour goes to the Senna.
Named after legendary Formula 1 champion Ayrton Senna, the new McLaren model created by McLaren Special Operations (MSO) will come in one of five bespoke themes, with the display car presented in Carbon Theme, which uses visual glossy carbon fibre on the outside and Carbon Black Alcantara inside.
“The McLaren Senna customers in the process of specifying their own, personalised cars are almost without exception commissioning an elevated level of MSO content, so we are definitely appealing to our target audience,” explained Ansar Ali, MSO Managing Director. “With the car having generated so much interest since its unveiling in December, we knew we needed to produce something very special in order to showcase the unique talents of McLaren Special Operations; the McLaren Senna Carbon Theme by MSO at the Geneva Motor Show is exactly the kind of project we thrive on delivering and once customers have had the opportunity to view it in person, I would not be at all surprised to see a rise in expressions of interest for MSO Visual Carbon Fibre cars similar to this one.”
The body’s 67 panels take almost 1,000 hours to produce, with the Solar Yellow detailing (in tribute to one of Senna’s helmet colours) on the side, front and rear sills, rear wing and front active aero blades accounting for a quarter of that time. The other Senna tribute colour (Laurel Green) is seen on the brake callipers. (The two colours are carried through to the interior with the door struts in green, and the seat accent stitching and steering-wheel 12-o’clock marker in yellow.
The car will also feature a new MSO hybrid carbon fibre wheel, available in Diamond Cut or Stealth finish. The replacement for the standard wheel (available in three finishes) is forged aluminum, carbon-fibre composite that weighs 10% lighter than the standard fitment, with a 10% to 15% reduction in rolling inertia, improving acceleration, braking and steering responses. The centre-lock wheel will come with Memphis Red and Vega Blue satin-finish nuts, depending which side of the car you’re looking at.
MSO is making 500 Sennas, and they’re already all sold, at a cost of £750,000 ($1,326,810 Canadian). The Carbon Theme adds another £300,000 ($530,724).