McLaren took the opportunity to announce its revised its “Track” business plan at the Goodwood Festival of Speed, setting out clear milestones toward a goal of introducing 18 new models and derivatives by 2025.
Now billed as Track25 (revised from the Track22 business plan introduced at the 2016 Geneva Motor Show), the plan also calls for hybridization of all McLaren sports and supercars with a production target of 6,000 per year (a boost of 75% from today’s production), and a new ultimate series successor for the hybrid hypercar P1.
The company also plans to expand retail operations into new markets, including India, Russia and Central/Eastern Europe. McLaren currently sells cars in 31 markets, through 86 retailers, and plans to expand that number to 100 retailers by 2025.
“As a global brand we are set to add more retailers in both existing and exciting new markets as demand for our products continues to grow,” said Mike Flewitt, McLaren CEO. “While our plan sets the direction for the next seven years to take us through to the middle of the next decade, we need to also pause and acknowledge the great effort, ingenuity and competitive spirit of all of our incredible people on which our success, both now and in the future, rests.”
Of course, part of the future development will depend on enhancing technologies and developing new ones, with the thought always of benefiting drivers. The company wants to evaluate new augmented driving features and help develop a lighter, faster-charging battery for performance applications, including the ability to run for 30 minutes on the race track.
The £1.2 billion plan (about $2.1 billion Canadian) will also include McLaren’s drive toward creating the lightest models in their segments, part of which is the soon-to-open McLaren Composites Technology Centre (MCTC) that is working with a £50 million (about $87 million Canadian) investment to develop and manufacture “lightweighting” technology.
“Everyone at McLaren Automotive remains constant in their focus of designing and crafting the world’s best drivers’ cars,” concluded Flewitt. “We are a luxury brand that is committed to investing in innovation, whether that’s in the development and manufacture of our own carbon fibre tubs or the deployment of technology to enhance the driving and owning experience.”