Mercedes-Benz is again attempting to reach out to a younger audience, in this latest case creating a special event course in the new Nintendo game Super Mario Maker.
Called the “Mercedes-Benz Jump’n’Drive,” the event course requires Mario to drive a GLA compact crossover utility vehicle to complete the typical Super Mario level. When successfully completed, the GLA is added to the player’s collection of Mario Costumes.
“We are delighted to once again be represented in a blockbuster game like Super Mario Maker,” says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. “Mercedes-Benz and Nintendo have a lot in common. Above all, they share the same vision: to inspire their customers and fans — whether in real life or in the virtual world.”
This is not the first time Mercedes, or even the GLA, has explored the Mario gaming universe — the GLA is a free download for use in Mario Kart 8. The new event course was created by Mercedes-Benz employees were are Super Mario fans and were inspired by the GLA appearance in Mario Kart 8. The Mercedes-Benz Jump’n’Drive starts off at a Mercedes dealership, where players pick up a GLA and take it on a test drive through a city and onto an autobahn, naturally with all the performance boosts and hidden gems all Mushroom Kingdom levels feature.
“The Super Mario Maker game lets players create, play and share their own Mario courses using a wide array of enemies, objects and power-ups,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “It’s great that a luxury car brand like Mercedes-Benz recognizes the ability to create fun courses and share them with others. Millions of courses have been uploaded for people to play, many using elements of the Mushroom Kingdom in ways never before encountered.”