The Mercedes-Benz A-Class set the bar by which many newer luxury sport compacts were measured and now it seems as if the automaker may be looking to do the same for compact sedans with the Concept A Sedan introduced at Auto Shanghai.
The show car shows the latest Mercedes-Benz design language (evolved down from the GT coupes at the top of the line with the Panamericana grille, in particular), and puts an end to body-panel creases, claims Mercedes.
“Our Concept A Sedan shows, that the time of creases is over,” says Gorden Wagener, Chief Design Officer for Daimler AG. “With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”
Mercedes-Benz’s philosophy was to endow its compact offerings with the premium qualities of a much more expensive car, and it claims this shows through in the successes of their A- and B-Class offerings.
“Their success shows that our customers are absolutely delighted with the current generation of Mercedes-Benz compact cars”, says Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes‑Benz Cars Marketing & Sales. “We are therefore extremely confident that the planned expansion will lead to a continuation of this success story.”
The Concept A Sedan’s dynamic proportions (dimensionally close to those of a Honda Civic) expands on the traditional 3-box design with short overhangs (especially in rear) and a cabin offset toward the rear to create a coupe-like greenhouse (slimmed down with a high beltline).
Striking features include a panoramic glass roof, and the headlight “eyebrows” (which double as daytime running lights) that feature a cross-hatch pattern, which has been coated with UV paint that allows it to glow in different colours depending on the light medium (white for DRLs; warmer for full lighting). The taillights are similarly adorned.
For aerodynamic efficiency, the side mirror housings are slimmed down and door handles sit flush to the bodywork. The car rides on exclusive 20-inch wheels. More on the car is expected to be released upon its introduction and we would imagine a production target will be set at a later date, as the concept looks production-ready.