Advertisement
Advertisement
Advertisement

Mini sings 'O Canada'!

Online ad reflects Mini's role as Official Vehicle of the Canadian Olympic Team

Published: February 5, 2014, 3:30 AM
Updated: June 7, 2015, 10:23 AM

2015 Mini Hatchback

Unlikely as it seems, Mini Canada will pay tribute to its role as Official Vehicle of the Canadian Olympic Team with a 60-second Olympics-themed online ad in which a group of Mini vehicles ‘spring to life’ to perform a unique rendition of the Canadian national anthem.

The video, titled "Mini Sings O Canada", features a musical track created using only sounds actually made by Minis – a compilation of horns, doors closing, electronic sounds, engines revving and much more.

MINI Canada Aftersales commissioned Richmond Day to create the spot, showcasing the brand's original parts and accessories, and Corner Store Films produce it in association with SNDWRX Audio.

Although the spot's mass release is scheduled to correspond with the launch of the 2014 Winter Olympic, you can check it out here now.