Advertisement
Advertisement
Advertisement

Mini takes the States for hunger relief

1,000s of Mini vehicles participate in 15-day trek across the US

Published: July 11, 2016, 10:30 PM
Updated: July 18, 2016, 1:13 PM

Minis at Atlanta Motor Speedway

The 2016 edition of Mini Takes the States has headed out from Braselton, Georgia on its biennial trek across the USA, with plans to visit 14 cities in 15 days and garner support for Feeding America.

“Big things happen when the Mini community comes together, and this year is no different,” said Tom Noble, Department Head, Mini Brand Communications. “Mini Takes the States is the ultimate road trip and we’re as excited for the adventure as we are for our cause. The fight against hunger has many faces, it’s not always a lack of food but rather a lack of the right resources to avoid waste, maximize efficiencies and get the food where it’s needed most. Through our Feeding America partnership, we hope to raise money and awareness as we motor with purpose across America.”

To kick of the journey, a group of skydivers dived from 3,000 feet to symbolically urge all Mini rally participants and enthusiasts, as well as those who come across the fleet on the road to “jump into” the fight against hunger. The goal is to provide more than 800,000 meals to families in need, though after just 1,300 km of the 6,700-km journey, the number of meals had already topped 720,000.

Part of the participation fees went directly to Feeding America and the group is soliciting money and food donations at each stop along the way. Participants have also been encouraged to start up social media feeds and pages to solicit donations, with participation badges awarded for select donation milestones along the way.

Although the trek has started, participants can join up at any point along the way, either by registering at minitakesthestates.com or on-site at each stop.

The procession of hundreds of Minis of all stripes headed out of Atlanta Motor Speedway north to Charlotte, North Carolina, on the first day of the trek that will end up in Palm Springs, California, on July 23.

Over the weekend of July 10, the rally headed north to Richmond, Virginia, and Baltimore (today), before swinging west to Pittsburgh (July 13), Detroit (July 14) and then north to St. Ignace (July 15), in Michigan’s upper peninsula. The route then serpentines in a southwesterly route through Green Bay (July 16), Minneapolis (July 17), Sioux Falls and Sturgis, South Dakota (July 18 and 19), Cheyenne, Wyoming (July 20), Park City, Utah (July 21), Las Vegas (July 22) and then Palm Springs.

By the time it finishes, it is estimated that thousands of Mini vehicles will have participated in at least one leg of the rally.