Ford's Mustang is no stranger to movie screens, dating back to its debut role in Goldfinger in 1964 and subsequent starring roles in A Man and a Woman in 1966 and Bullitt in 1968. More recently, Mustangs have featured prominently in such popular flicks as Gone in Sixty Seconds and 2 Fast 2 Furious.
In fact, according to Ford, Mustangs have appeared in more than 3000 movies and television programs over their near-50-year history.
The iconic pony-car's next major role may make those appearances pale in comparison, however.
Ford has announced an exclusive partnership with DreamWorks and Electronic Arts for the upcoming film, Need for Speed.
It will include integration of Ford products in the film itself, along with extensive media promotion by the company at the time of the movie’s release on March 14, 2014 – just before 50th anniversary of the original Mustang's introduction.
Along with that announcement, Ford unveiled a special one-off Mustang designed and created by the company for use in the movie. It features a custom-designed wide body, unique 22-inch alloy wheels, and larger air intakes to the supercharged V-8 engine beneath a twin-nostril hood.
Ford also provided an F-450 truck, known as "The Beast," for the movie and another Mustang to serve as a camera car.
Need for Speed is said to reprise the essence of the great car culture films of the 1960s and ’70s, chronicling a near-impossible cross-country journey for its heroes – one that begins as a mission for revenge but proves to be a journey of redemption.
The movie is based on Electronic Arts’ popular video game series of the same name, which is one of the most successful racing video game franchises in the world, with more than 140 million games sold.
It stars Aaron Paul, Dominic Cooper, Imogen Poots and Michael Keaton and is directed by Scott Waugh It will be distributed in the United States and select other markets by the Walt Disney Company.
The next game in the "Need for Speed" video-game franchise, "Need for Speed Rivals," will be available Nov. 19, 2013 for the Xbox 360, PlayStation3 and PCs and it will launch on Xbox One and PlayStation 4 later this year.