In advance of its official debut at the New York International Auto Show on April 1, the all-new, second-generation Jaguar XF will be revealed via a dramatic high-wire act in London.
Jaguar has enlisted British stuntman Jim Dowdall, a veteran of dramatic action stunts in movies including those of the Bond, Bourne and Indiana Jones franchises, to perform the world's longest high-wire water crossing in the new XF.
He'll drive the car across two 34mm-diameter wires suspended high above water in a performance that will be live-streamed globally at 19:00 GMT on March 24.
The next generation XF is is said to be new from the ground up, setting segment benchmarks for weight and efficiency and offering exceptional levels of technology, refinement, luxury and comfort.
The XF will be the second Jaguar model, along with the XE, to use the brand's advanced aluminium-intensive architecture. In appearance, it will be readily recognizable as the XE's bigger brother.
Ian Callum, Jaguar's director of design, said: "I believe the all-new XF will be the best looking car in its class. Elegant, handsome and with proportions that imbue a great sense of integrity – the all-new XF will be true to the strong tradition of sporting Jaguar saloons while being completely of its time."
The XF nameplate, which was launched in 2007, is Jaguar's best-selling model. The new version, which will be built at Jaguar Land Rover's Castle Bromwich plant, will go on-sale in Europe in the fall of 2015.