New Canadian vehicle awards reflect overall ownership costs

Toyota products lead the way in first annual Vincentric Best Value in Canada awards

Published: November 3, 2012, 5:00 PM

Toyota was the big winner when the first annual Vincentric Best Value in Canada awards were announced this week.

The awards were based on analysis of over 1,700 vehicle configurations, measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs.

Using a statistical model, Vincentric, a Michigan-based automotive data compilation and analysis firm, identified the winners as those with lower than expected ownership costs for their market segment and price.

Not only did Toyota win the overall brand award for passenger cars, it also claimed ten individual vehicle awards.

Mercedes-Benz and GMC took the awards for best value luxury brand and best value truck brand respectively.

Toyota's winning vehicles included five hybrids, among them the new Prius V which debuted this year.

Mercedes-Benz earned its luxury brand award with four winning vehicles, pursued closely by BMW with three winners.

GMC's Sierra Heavy Duty pickup was key to that brand's success in the truck segment.

Kia, Hyundai, and Chevrolet won two awards each and five Volkswagen diesels also earned 2012 Best Value in Canada awards.

Volvo claimed one award for its S60.

"Our awards take into account all costs involved with owning a vehicle, enabling consumers to understand automotive value and measure the impact that owning a specific vehicle will have on their financial situation," said David Wurster, president of Vincentric.

Individual winners of the 2012 Vincentric Best Value in Canada awards for Vincentric's bewildering array of categories were:

- Micro – Toyota Prius C

- Sub-Compact – Volkswagen Golf Diesel

- Compact Coupe – Kia Forte Koup

- Compact Hatchback – Kia Forte

- Compact Sedan – Volkswagen Jetta Diesel

- Compact Premium – Audi A3 Diesel

- Compact Hybrid – Toyota Prius

- Electric/Plug-in Hybrid – Chevrolet Volt

- Mid-Size, Coupe – Hyundai Genesis

- Mid-Size, Coupe, Premium – Mercedes-Benz E-Class

- Mid-Size, Sedan – Volkswagen Passat Diesel

- Mid-Size, Sedan, Hybrid – Toyota Camry Hybrid

- Mid-Size, Sedan, Premium – Volvo S60

- Mid-Size, Sedan, Premium, Hybrid = Lincoln MKZ Hybrid

- Large – Hyundai Genesis

- Large, Premium – Mercedes-Benz E-Class Diesel

- Prestige – BMW M5

- Convertible – Mini Cooper

- Convertible – Premium – BMW M4

- Sports Car – Chevrolet Corvette

- Wagon – Volkswagen Golf Diesel

- Wagon, Premium – Mercedes-Benz E-Class

- Crossover, Compact, Entry Level – Mitsubishi RVR

- Crossover, Compact, Mid Level – Honda CV-R

- Crossover, Compact, Premium – BMW X1

- Crossover, Mid Size – Toyota Venza

- Crossover, Mid-Size Premium – Volkswagen Touareg Diesel

- Crossover, Hybrid – Toyota Highlander Hybrid

- Crossover, Large – GMC Acadia

- Crossover, Large, Premium – Audi Q7 Diesel

- SUV, Compact – Nissan Xterra

- SUV, Mid-Size – Toyota 4Runner

- SUV, Large – Toyota Sequoia

- SUV, Premium – Mercedes-Benz GL-Class Diesel

- Microvan – Toyota Prius V

- Minivan – Toyota Sienna

- Compact Pickup – Toyota Tacoma

- Full Size Pickup, 1/2 Ton – Ford F-150

- Full Size Pickup,Heavy Duty 3/4 Ton – GMC Sierra 2500

- Full Size Pickup,Heavy Duty 1 Ton – GMC Sierra 3500