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New Mini debuts on original designer's birthday

The design is evolutionary but the architecture and engines are all-new

Published: November 20, 2013, 12:00 AM
Updated: April 29, 2018, 2:59 PM

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The new Mini made its world debut at the plant where it is built in Oxford, England on November 18 – the anniversary of the birth of the original Mini's designer, Alex Issigonis.

While it remains familiar in design – indeed only Mini aficianados are likely to notice the differences in appearance – it is physically bigger, employs an all-new vehicle architecture and is powered by a new generation of fuel-efficient, three- and four-cylinder engines.

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BMW says it invested £750 in three manufacturing and assembly facilities to launch the third generation of the modern Mini.

Longer and wider than its predecessor, the new model is said to provide more interior room for both the driver and passengers. An extensively revised suspension, combined with reduced weight and increased rigidity are said to intensify the Mini's go-kart feeling. 

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According to Peter Schwarzenbauer, BMW Group’s board member for Mini, "We have made just subtle modifications to (the new Mini's) design. But beneath the outer skin is a brand-new car with state-of-the-art technologies seen for the first time at a small car."

The market launch of the new Mini hatchback is scheduled for spring 2014.