Nissan Canada has launched a Facebook contest called 'Nissan: Drive Your Team', in conjunction with the company's 2012 Canadian Football League (CFL) sponsorship and in celebration of the 100th Grey Cup.
Through this Facebook application (facebook.com/NissanCanada), CFL fans can show their passion for their favourite CFL team by posting videos of themselves reciting the official team chant.
Doing so enters them in the contest for a chance to win the grand prize – a trip for two to the 100th Grey Cup in Toronto this November.
Participating teams include: Toronto Argonauts; Hamilton Tiger-Cats; Winnipeg Blue Bombers; Saskatchewan Roughriders; Calgary Stampeders; Edmonton Eskimos; BC Lions.
The application is said to features a state-of-the-art "mash-up" function, allowing users to click and play a group of video submissions in unison, simulating a real-life chant heard at the stadium.
Fans are also asked to vote for their favourite video, with the highest scoring chant for each team featured on the team’s 'Drive Your Team' Facebook landing page for one week.
"We’re delighted to launch an interactive campaign which perfectly captures the spirit of unity found in sport, and also Nissan’s own mandate to offer Canadians innovation and excitement at every turn," says Judy Wheeler, Director of Marketing for Nissan Canada."
The contest runs through the regular season and into the post-season, and uses a tiered approach for fans to win the Grand Prize.
A weekly winner will be featured prominently on the contest landing page for each team, with the potential to be aired to the national CFL audience on a national broadcaster.
Weekly winners will be shortlisted to win a trip for two to the sold out 100th Grey Cup game in Toronto, November 25th, 2012.