Nissan concept car reflects vibrancy of Brazil
Brazilian-inspired concept will introduce a unique new genre, Nissan saysGerry Malloy
Published: October 19, 2012, 9:00 AM
Updated: April 29, 2018, 3:58 PM
Shiro Nakamura, Nissan's Senior Vice President and Chief Creative Officer, will personally reveal a new Nissan concept car at the 27th Sao Paulo International Motor Show in Brazil (October 24 - November 4).
What it calls a "high-character" concept will introduce a unique new genre to the automotive world, the company says.
The concept has been created specifically for the Sao Paulo show, with the input of Brazilian designers, and was also built in Brazil, which is a strategic market for Nissan's growth plans.
A new manufacturing facility is currently under construction in Resende, Brazil, which will produce up to 200,000 units when operations start in 2014.
"The showcar will dazzle on two counts," said Nakamura. "It is a genuinely new and exciting concept, and it will explode with energetic design and impressive colour that fully express our impression toward the country.
"When our designers arrived in Brazil to start work on the project, they loved the vibrancy and passion of the country but were a little surprised in the rather conservative colours of the cars on the streets. They all seemed to be monochrome – silver or black. Finally, they've made sure our showcar might have a colour as lively as the country."
No other details have yet been released but a couple of indistinct partial sketches suggest that Nakamura's enthusiasm is warranted.