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Nissan concept sedan for China

Concept car designed specifically for the Chinese digital lifestyle

Published: March 18, 2014, 2:00 AM

Nissan Friend-ME

Nissan will reveal a new sedan concept said to be designed for the Chinese digital lifestyle at this year's Auto China 2014 auto show in Beijing.

The new concept is the second designed by Nissan Design China (NDC), Nissan’s newest global design center located in Beijing, following the Friend-ME concept introduced at the Shanghai auto show in 2013.

Friend-ME was said to attract attention from the Chinese "Post-80s" generation through its provocative design and connectivity features.

The new sedan concept was designed in collaboration with the Nissan Global Design Center (NGDC) under the leadership and direction of Nissan's senior vice president and chief creative officer Shiro Nakamura.