Nissan Lannia concept bows in Beijing

Chinese-oriented sedan concept signals future direction of Nissan design

Published: April 25, 2014, 1:00 PM
Updated: November 22, 2021, 4:12 PM

Nissan Lannia Concept, Auto China 2014

Nissan chose to introduce its latest concept car, called the Lannia (VIDEO), at Auto China 2014 in Beijing – for good reason. It was largely designed at Nissan’s new design centre in China, which opened in 2013.

Taiji Toyota, head of Nissan Design China, says the Lannia Concept exudes "daqi" – a Chinese word without a direct parallel in English that roughly translates to strength to push people to aspire towards better things.

While its design is said to be geared towards China’s rising "post-80s" generation, called the "balinghou," it was overseen by Nissan's Global Design Center (NGDC) in Japan, under the direction of Nissan's senior vice president and chief creative officer Shiro Nakamura.

Consequently, it features many of the design cues highlighted in other recent Nissan concepts, such as the Resonance and Friend-ME, the latter the first concept from the Chinese studio.

Those features include including what Nissan calls its "V-motion grille," boomerang headlamps, a distinctive kick-up pillar and a "floating" roof – all said to be signature trademarks of the brand’s next generation design, which are already appearing in the just-introduced 2015 Murano.

Indeed, the Lannia looks a bit more grounded in reality than those earlier concepts, suggesting that it may be more of a prototype than a blue-sky concept.

Expect to see those "signature trademarks" show up in the next-generation Altima, Maxima and Sentra.