Nissan makes a holiday splash

Company celebrates Canada Day with holographic water show

Published: July 3, 2012, 2:00 PM

Nissan Altima Hologram

Nissan celebrated Canada's 145th birthday by presenting a novel 3D holographic water show in four cities across Canada on July 1.

Thousands of spectators took in the innovative water and light shows in Halifax, Ottawa, Toronto and Vancouver, which featured holographic projections of 2013 Nissan Altima spinning, diving below the water's surface and re-emerging to become airborne.

The 3D Water Screen Projection technology employed for the show uses a submerged nozzle that sprays a thin fan of water onto a screen that works by diffusing light and projects the image towards the audience.

Nissan is said to be the first company to use 3D Water Screen Projection technology in Canada. The company billed the experience as being as unique and cutting edge as the 2013 Altima.

"At Nissan, we provide innovative and exciting vehicles in all segments and are proud we delivered on those two qualities by presenting Canadians with the first show of its kind here on Canada Day," said Judy Wheeler, Director of Marketing for Nissan Canada.

"Pairing the Altima with the 3D water show was an optimal way for us to showcase the Altima and Nissan's direction as a company; inspired by the high level of dynamism we aim to impart to every Nissan customer."

Nissan says it is about to embark on its most innovative model year ever, including introduction of a range of advanced "safety shield" features that include: blind spot warning, lane departure warning, and moving object detection.

Those in attendance at the 3D Water Shows were some of the first in Canada to see this new suite of technology features.

You can watch the show for yourself by clicking here.