After announcing at the Montreal auto show that its sub-compact Micra is coming to Canada, Nissan has now revealed it will have a starting Manufacturer’s Suggested Retail Price (MSRP) of $9,998 CDN.
That price tag makes it Canada’s lowest-priced new car, based on MSRP, and the only one below $10,000.
"With Micra, we’re delivering a proven global vehicle at a very attractive price – it’s going to make a huge impact on the market," said Christian Meunier, president, Nissan Canada, at the Canadian International Auto Show in Toronto.
Meunier called it the only high-volume car to be offered in Canada and not the United States, although it is sold in more than 160 countries world-wide. Yje Canadian version is said to have been tailored specifically and tested extensively for the Canadian market.
Canadian-specific features include heated outside mirrors, rear heater ducts, 60/40 split rear seats and either 15 or 16 inch wheels –in sizes for which winter tires are widely available.
Nissan says the Micra will also offer unique options that allow it to be "personalized" to the owner’s individual tastes and favourite colour palate.
Available trim items include mirror covers, door handle finishers, a rear hatch finisher, wheel caps and interior trim finishers, in five distinct colours – red, white, black, orange and purple, as well as chrome.
These accessories will be an ‘a la carte’ selection, allowing the customer toadd a little dash of colour where desired, with coordinating side stripes also available in each colour.
Available lifestyle accessories include bike, ski and kayak carriers as well as practical items such as cargo organizers, winter mats and trunk protectors.
"Whether you just want a small, reliable, high-value car for urban life or a fun little car with great personality for your commute to school or work, Micra has a model and accessory for everyone," said Meunier.
The 2015 Micra will go on sale at Nissan dealers across Canada this spring.