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Nissan teams with Apple on iTune Radio

Nissan to be exclusive automotive partner with Apple for iTunes Radio launch

Published: September 25, 2013, 2:00 PM

Nissan has announced that it will be the exclusive automotive partner for the launch of Apple's iTunes Radio and through the remainder of 2013.

iTunes Radio is said to take advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC platforms.

Among the first Nissan vehicles to be highlighted with unique iTunes Radio materials are the upcoming, 2014 Nissan Rogue compact SUV, Versa Note and Leaf electric vehicle.

"We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models," said Jon Brancheau, vice president, Marketing, Nissan North America.

The campaign theme for the all-new 2014 Nissan Rogue is "Make the Ordinary Extraordinary," which makes a good fit with iTunes Radio.

"We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience," Brancheau added.