Oldest and newest Lamborghini prototypes at Pebble Beach

1963 350 GTV and 2013 Veneno book-end the history of Lamborghini until now

Published: August 17, 2013, 8:00 PM
Updated: November 22, 2021, 4:04 PM

1963 Lamborghini 350 GTV

As part of its 50th Anniversary celebration, Lamborghini is displaying both its oldest and newest prototype cars this weekend at Pebble Beach.

The two bookends on the history of the raging bull, until new, comprise the brand's first-ever prototype, the 1963 350 GTV, and the one-off Veneno show car, which is making its North-American debut.

The North American unveiling of the $4-Million, 750-horsepower Veneno took place at The Quail: A Motorsports Gathering on Friday, August 16. The Veneno made its world debut at the 2013 Geneva International Motor Show.

The Veneno then joins the 350 GTV, which made its world debut at the Turin Motor Show in 1963, in an exclusive display at the Pebble Beach Concours d’Elegance on Sunday, August 18.

Lamborghini also hosted a display and exclusive executive retrospective presentation on Friday at Concorso Italiano.

The public was treated to a selection of the famous cars from St. Agathe in a Concorso Italiano-hosted parade through downtown Monterey and historic Cannery Row on Saturday morning, August 17.

Lamborguni's anniversary celebrations have been taking place throughout North America and Europe this year, including the 350-vehicle Lamborghini Grande Giro, the largest-ever Lamborghini driving event, held in Italy in May.

"Lamborghini’s presence at Pebble Beach (is) the pinnacle of the brand’s 50th anniversary celebrations in North America," said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.