Porsche Cars North America is offering potential owners a chance to drive one of the company’s famous performance coupes, sports cars, sport utilities or Grand Touring sedans.
Available through a mobile app, Porsche Passport is a month-to-month subscription service that provides members flexible access on demand to an array of Porsche models, exchanged when they choose and free of mileage restrictions. The program is currently beginning its pilot phase in the metro Atlanta area, which is home to the PCNA head office.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
In partnership with Clutch Technologies, whose vehicle subscription service (ride sharing) app is used by Porsche, the service provides concierge delivery of PCNA vehicles booked by members. The service offers two levels of service — Launch offers access to eight models (such as the 718 Boxster, Cayman S, Macan S and Cayenne) for $2,000 per month; Accelerate offers up another 14 models (including 911 Carrera S, Panamera 4S, Macan GTS and Cayenne Hybrid) for $3,000/month.
“Porsche Passport will provide increased choice and flexibility for new target groups in the Atlanta market,” said Vince Zappa, President of Clutch Technologies. “Clutch is proud to be the enabling technology behind the service.”
The membership costs cover vehicle tax and registration, insurance, maintenance and detailing. The app is available in Apple and Android app stores, and there’s a 1-time fee of $500 to join, refundable pending background and credit checks.
The customer books the vehicle via the mobile app, scheduling delivery to the desired location (provided it’s within the boundaries of the service region). Vehicle exchange or just pick-up is also arranged through the Porsche Passport app.
The pilot program begins in November 2017, and Porsche stated it would consider expansion to other markets pending the reception of the pilot program. More information is available at www.porschepassport.com.