Pinnacle Travel Phantom debuts in Beijing

Bespeaking of luxury, Rolls unveils the ultimate in high-end travel

Published: April 19, 2014, 9:00 AM
Updated: April 29, 2018, 2:41 PM

Pinnacle Phantom dash

"To celebrate China's love of travel and the success of Bespoke in China, I am proud to unveil Pinnacle Travel Phantom," CEO of Rolls-Royce Motor Cars Torsten Muller-Otvos told Beijing Motor Show attendees this weekend in China. The vehicle "serves as a showcase for the imaginative heights of craftsmanship," according to a release, and one look at its gleaming wood dash and uber-luxe upholstery should convince you.

The Pinnacle Travel Phantom features a two-tone Madeira Red and Silver Sand exterior, with a unique Madeira Red coach line with an abstract motif of a streamlined train that evokes images of luxurious cross-continental train travel. If you speak public relations, that means it's inviting you on board for a journey of discovery. Infinity Black with Silver Haze or Melanite with Palladium are also offered as colour schemes, although we're not exactly sure what colours those last couple are. The interior of this version features Morello Red and Seashell leather with lamb's wool floor mats.

Individual pieces of wood veneer are laser-cut and painstakingly assembled. Rolls says quality control follows, using the "world's most accurate measuring tool - the human eye." (Which, as anyone who has taken a science class or even heard of science can tell you, is completely inaccurate, but I guess it sounds good.) The cross-country train motif takes 230 individual pieces of marquetry, flowing across the front fascia over the glovebox and passenger panel, through to the rear picnic tables and door cappings. The same motif bleeds onto the door cards with 24,633 stitches.

We'd tell you about the vehicle's performance if we knew about it, but it doesn't matter really. This is not a car you drive. This is a car in which you are driven.

Residents of China form the largest group of outbound travellers for the second consecutive year, with about $125 billion spent on travel in 2013 according to the World Tourism Barometer.