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Plum Crazy and Hemi Orange return

Chrysler resurrects psychedelic colours from the muscle-car era

Published: February 9, 2013, 12:00 PM
Updated: April 29, 2018, 3:24 PM

2013 Dodge Challenger R/T, Plum Crazy

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With names as colourful as the hues themselves, Plum Crazy and HEMI Orange will be available for limited production runs of the 2013 Dodge Challenger.

Plum Crazy will be offered on Challenger R/T and SRT8 392 Models, with production beginning for a limited period this March. Hemi Orange will be available on R/T, R/T Plus, R/T Classic and SRT8 editions, with limited production beginning in May.

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Chrysler says these iconic colours have been unlocked from the Dodge archive in response to enthusiasts' desire for the return of more high-impact heritage paint hues.

For sure, they promise to make North-American roadways brighter this spring and summer.

All Dodge Challengers are built in Canada at Chrysler's Brampton, Ontario assembly plant.