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Princess of Wales's Audi Cabriolet goes to auction

1994 Audi Cabriolet was Diana’s personal driver for her and her sons in spring ’94

Published: January 26, 2020, 10:30 PM
Updated: February 4, 2020, 3:42 AM

1994 Audi Cabriolet owned by Diana Princess of Wales

One of the most well-known cars in the British Empire — the 1994 Audi Cabriolet owned by Diana, Princess of Wales — will be going to auction at Classic Car Auctions this spring.

1994 Audi Cabriolet owned by Diana Princess of Wales

Possibly the most photographed car of the spring of 1994, following nationwide speculation of Diana’s and Prince Charles’s various affairs, the Audi Cabriolet was Diana’s personal driver for her and her sons, and in effect signalled her separation from the Royal Family, owing to its German pedigree, and served as a PR coup for Audi, which reported a doubling of sales owing to Diana’s use of the car.

Diana only owned the car from March through July, turning it back into the dealership from which she acquired it with only about 6,500 km on the odometer, and in subsequent years, it went through a couple buyers before a 17-year ownership by a neighbour of Kensington Palace in the heart of London.

1994 Audi Cabriolet owned by Diana Princess of Wales

It has been in a couple private collections and has been well looked after, with its provenance, still having just 35,400 km on the odo.

“This is a stunning car, one that is remembered by many of us of a certain age at the height of the Princess’s popularity,” states Simon Langsdale, Classic Car Auctions Specialist.

1994 Audi Cabriolet owned by Diana Princess of Wales

The 1994 Audi Cabriolet is listed for £35,000 to £40,000 (between $60,134 and $68,724 Canadian) and includes a selection of images of the princess using the car. The auction takes place March 28-29, 2020, with the viewing on March 27.