If you own a truck, you already know you’re the one friends call on when they need to move or haul some stuff from the garden centre or lumber yard, and Chrysler is tapping into that spirit of helpfulness in creating Ram Nation.
It’s deeper and less self-serving than that, but Ram Nation is basically a Fiat Chrysler Automobiles (FCA) initiative to marshal dealers and citizen volunteers into a corps to help with community service and/or disaster relief.
The grassroots program is meant to mobilize Ram owners and like-minded citizens when the need arises to haul supplies, deliver equipment, distribute food and water, clear debris, or just to make donations to disaster relief organizations for help around the world.
“Ram truck owners have a strong sense of community and have the knowhow, skillset and willingness to give back,” said Bob Hegbloom, President and CEO – Ram Truck Brand, FCA US LLC. “They often are the go-to people that others can rely on when help is needed and, for them, the most satisfying reward or glory comes from feeling the pride of accomplishment through hard work. Ram Nation will make it easier for our owners and dealers to come together.”
The idea for Ram Nation was sparked after the tornado that tore through Joplin, Missouri in 2012, when Ram truck owners showed up en masse to offer assistance in any way they could. The latest organized mission came in assisting the First Response Team of America at the cleanup after the devastating central Texas floods in spring 2015. In addition to the response by Ram truck owners, the relief efforts also included a $100,000 donation from Ram Trucks and the FCA Foundation.
Ram has provided Ram 2500, 3500 and 5500 trucks to First Response, and together with the FCA Foundation have donated more than $300,000 to the organization to help with ongoing relief efforts.
Truck owners interested in answering future calls to action can join Ram Nation at ramtrucks.com/ramnation. Names and levels of involvement are captured in a database accessed by Ram Truck and its dealers to bring volunteers together in times of need.
In addition to helping out First Response with clearing debris or transporting people, volunteer duties include planting or harvesting crops for local food drives, and collecting and delivering supplies for community initiatives.