Ram ramps up luxury with new Laramie Longhorn

Continues design theme of traditionally handcrafted personal luxury items

Published: January 29, 2018, 4:40 PM
Updated: November 21, 2021, 3:04 PM

2019 Ram 1500 Laramie Longhorn Edition

With Fiat Chrysler Automobile’s introduction of a new Ram 1500, comes an all-new version of the ultra-luxury Laramie Longhorn Edition.

Like its predecessor, the southwestern-themed 2019 Ram 1500 Laramie Longhorn Edition continues the theme of traditionally handcrafted items, such as pocket watches and cowboy boots, and presented in wood, leather and metal materials.

“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100% full-grain leather seats, than any other truck in the segment.”

At its base, the Laramie Longhorn is a 2019 Ram 1500, which is about 102 kg lighter than the current model and can tow up to 5,783 kg (when properly equipped). It features a full slate of driving aids, and a mild hybrid system, as well as active systems to further improve fuel efficiency.

Externally, the Laramie Longhorn is distinguished from other Ram 1500s by its standard 2-tone RV Match Brown paint, adaptive LED headlights and taillamps, unique chrome billet “Ram” grille, chrome bumpers, tow hooks and side steps, and exclusive 20-inch or 22-inch wheels. And, of course, the Longhorn Edition belt buckle badge on front doors and tailgate.

Inside, it features alligator-skin pattern leather instrument panel, centre console, seats and door inserts; satin-chrome accents, a brushed nickel metal badge on the console lid, and a new Longhorn “branding” burned on the barndoor-wood trimmed glove-box door; and, southwestern style door panels and armrests.

Longhorn 2-tone interiors are done up in Mountain Brown/Light Mountain Brown and Black/Cattle Tan, featuring full leather seats with contrast piping, heated and ventilated front and rear (the latter a class exclusive). Barndoor wood is used extensively throughout the cabin.

The cabin is also chock full of technology, with a 12-inch touchscreen with spilt-screen capability, 4G WiFi connectivity, exclusive SiriusXM with 360L (personalized audio such as live sports and on-demand channels) and Guardian (motorist services such as trip planning and roadside assistance), and five USB ports.