On August 25, 273 owners of Ram and Dodge trucks, old and new models and all shapes and sizes, convened at the Dresden (Ontario) raceway to break the Guinness World Record for the "Longest Parade of Ram and Dodge Pickup Trucks."
Led by a new 2013 Ram 1500 pickup, the parade extended for more than two kilometres throughout the Dresden Raceway and on surrounding streets.
The event was part of the Ram Rodeo, an 11-stop tour across southern Ontario that showcases competitive rodeo skills performed by professional cowboys and cowgirls.
Organized by the Dresden Agricultural Society, the money generated by the parade will be donated to the Canadian Mental Health Association.
Dresden will now be known as the site of two World Records. In 2010, it broke the record for the World’s Longest Tractor Parade.
Chrysler used the event to display its full line of redesigned 2013 Ram trucks. So far in 2012, Ram trucks are the second best-selling vehicles of any type in Canada, behind only Ford's F-Series pickups.
"We are proud of our owners for trucking down to the Dresden Ram Rodeo this past weekend to make history as they set a new Guinness World Record of the longest parade of Ram and Dodge trucks ever," said Reid Bigland, President and CEO, Chrysler Canada, who characterized the Ram 1500 as, "the best value in the large pickup segment."