Range Rover is introducing a new member to its upscale SUV stable when it pulls the covers off the new 2018 Velar on March 1, about a week before the opening of the Geneva International Motor Show, and then bring it to North America for the New York International Auto Show about a month and a half later.
The name Velar is borrowed from the 26 prototypes created in 1969-70, to demonstrate a vehicle that would become the Range Rover. In order to keep the manufacturer a secret, engineers reportedly made up the name using the Latin verb velare (which means to veil, conceal, cover). It adorned the bonnets of those prototypes and now gets the mainstream treatment.
Velar will fit in between the compact Evoque and the upper-mid Range Rover Sport.
Although not much has been revealed outside of the teaser images released by Land Rover, we can tell it will wear the conservative suit of its stablemates. Land Rover calls it “elegant simplicity,” saying “a visually reductive approach and all-new consumer technologies are the hallmarks.”
Refined for all driving occasions and terrains, the 4-door SUV features a full glass roof trailing off in a high-mounted spoiler and, of course, the unseens under the skin — unique sustainable materials and advanced engineering.
“We call the Velar the avant-garde Range Rover,” said Land Rover Chief Design Officer, Gerry McGovern. “It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
More details and detailed images will be available on March 1.