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Rolls-Royce Black Badges seen in new light

Black Badge: Tokyo After Hours shows Dawn, Ghost and Wraith enjoying city

Published: July 8, 2019, 10:30 PM
Updated: July 14, 2019, 4:02 AM

Mark Riccioni Rolls-Royce Dawn Black Badge

It was two years in the making, but Rolls-Royce has finally unveiled an 18-image exhibition of its Black Badge models, Black Badge: Tokyo After Hours, to go on display in Tokyo this week.

Yoshifumi Ogawa Rolls-Royce Wraith Black Badge

The series of photographs were shot by three photographers in what is considered one of the most enticing cities in the world, never failing to delight with its undercurrents of adventure, playfulness and formality. Through their trained eyes, it was the perfect palette for the dark interpretation of the Black Badge Dawn, Wraith and Ghost, which the company says present ultra-modern façades in contrast to their historical lineage.

Japanese photographer Yoshifumi Ogawa starts with Wraith Black Badge amongst the glitz of his hometown Ginza before snaking through the city on its famous raised highways, with the Black Badge Ghost, across the background of the ultramodern cityscape.

Mark Riccioni Rolls-Royce Dawn Black Badge

Renowned Rolls-Royce photographer, Britain’s own Mark Riccioni, starts with the Dawn Black Badge in the hive of tech and gaming, Akihabara, with its dazzling neon signs dancing on the car’s Magma Red exterior. He takes the car out to the reclaimed islands of Tokyo Bay before returning to the awakening residential streets of the hip and affluent Nakameguro district.

Singaporean Darren Chan is no stranger to the glowing city lights, starting off in the Wraith Black Badge in the electric streetscape of Shinjuku before heading out on the highways around Tokyo Bay on a pilgrimage to Daikoku Futo, the highway rest stop that’s held sacred by Tokyo’s car culture, before returning in a Ghost Black Badge for a morning stop at the markets of Tsukiji.

Darren Chan Rolls-Royce Wraith Black Badge

“Just as Black Badge aesthetics are at home in the city of Tokyo, these amazing Rolls-Royces have very much struck a chord with our Japanese clients – just over 40% of Ghost, Wraith and Dawn models we deliver in Japan are in the guise of their Black Badge alter egos,” said Paul Harris, Regional Director for Rolls-Royce Motor Cars Asia Pacific. “The visual diversity of the Tokyo cityscape speaks of the diverse enterprises that have brought success to Rolls-Royce’s Tokyo clientele – tech and trade on one hand, creative industries and traditional arts on the other.”