Rolls-Royce concept paced the race to autonomous luxury
Vision Next 100 a radical vision of effortless, highly personal luxuryJoe Duarte
Published: March 12, 2018, 2:30 AM
Updated: April 30, 2018, 5:55 PM
When the Rolls-Royce Vision Next 100 was introduced two years ago, most of the criticism concerned the absence of the elegance “traditional” Rolls-Royces exude.
But the car codenamed 103EX is not supposed to be “traditional”; it’s a radical vision of effortless, autonomous, connected, spacious and personal luxury.
“When we revealed 103EX to the world in 2016, Rolls-Royce set the agenda for the future of luxury mobility. Since then it has become clear that other car brands have acknowledged our vision, so much so that they have adopted most aspects, apart from the most visionary and radical.” comments Torsten Müller-Ötvös, Rolls-Royce Motor Cars’ CEO. “Rolls-Royce’s vision in 2016 was, and remains, all-electric, completely autonomous, completely Bespoke mobility – coupled with ultimate luxury.”
The primary feature is that the final look of a customer’s car will be dependent on the customer’s “personal vision,” thus creating an uncompromised display of luxury and the customer’s wish for the “effortless journey.”
Advanced manufacturing technologies enable customers to involve themselves in designing the shape, size and silhouette of their personal cars, which the company will then manufacture to specifications. Aside from the chassis that uses advanced materials and the zero-emissions powertrain, each 103EX would be a bespoke model (or masterpiece, in Rolls-Royce’s words).
The company also envisions the car remaining a favourite of dignitaries to make their “grand arrival,” due to the autonomous drivetrain and the clamshell canopy that basically opens up the entire side of the car for an effortless exit.
Of course, the lounge-like cabin will be appointed in the finest silk, wool and wood, as customers have come to expect from every Rolls-Royce.
“Rolls-Royce rejected the notion of mass-produced, carbon-copy modes of mobility two years ago with the launch of 103EX because of our intimate understanding of our customers’ thinking and their demands in the future,” concluded Giles Taylor, Design Director of Rolls-Royce Motor Cars.