Rolls-Royce is paying tribute to its vacation home on the Mediterranean with Porto Cervo bespoke renderings of its Wraith coupe and Dawn convertible.
The cars were unveiled, and are meant to pay tribute to Porto Cervo (translation: Deer Port) on the northern coast of the island of Sardinia, in the affluent region designated as the Costa Smeralda (translation: Emerald Coast). It is the most expensive location in Europe and is a favourite vacation spot for the extremely rich and sometimes famous.
Given Rolls-Royce’s connection to the affluent, it seemed only fitting that it invite its patrons and potential patrons to the opening of its summer studio in Porto Cervo to not only recognize the richness (literally and figuratively) of the region but also provide exclusive bespoke renditions of its most notable new offerings — the Wraith is the marque’s most powerful car ever, and the Dawn is one of the most exclusive Drophead Coupes in the world.
Themed “dusk until dawn,” the two cars feature a wealth of rich materials and warm colours to convey exclusivity and the warmth and colour of the region.
“Patrons of our marque delight in inhabiting some of the world’s most beautiful enclaves. Sardinia, and its stunning Costa Smerelda, serves as the perfect backdrop for Rolls-Royce to host these patrons of true luxury in an intimate setting; The Rolls-Royce Summer Studio,” explained Isobel Dando, General Manager, Future Retail at Rolls-Royce Motor Cars. “The stunning Bespoke Wraith and emerald embellished Dawn, inspired by the sights and colours of Porto Cervo, have been commissioned in the spirit so many of our customers delight in.”
Wraith features a 2-tone silver exterior is meant to reflect (again literally and figuratively) the dimming of the day’s light, while inside, a purple, blue, slate and black colours bestow a feeling of calmness of the approaching night. The upholstery is purple ostrich leather.
At the other end of the spectrum, Dawn is meant to convey what its name implies — the vibrancy and vivid colour of the awakening day surrounded by sea, with the car’s unique emerald green exterior opening up to a seashell and green leather and wood teak interior, the latter meant to convey the regions ties to boating. Most prominent of the cues is the emerald, gold and mother-of-pearl emblem of Porto Cervo set in the centre of the instrument panel, and the teak floor in the trunk.
The Costa Smeralda is also a destination for artists the world over, including London tattoo artist Mo Coppoletta, creating a couple tattooed leather headrests that will be displayed in the studio beside the automotive creations.
“The colours and atmosphere of Porto Cervo are truly inspiring,” said Coppoletta. “The designs I have created for Rolls-Royce evoke the emotion experienced by observing this magical place from the harbour of Promenade du Port.”
The Rolls-Royce Summer Studio in Porto Cervo will be open until September 2016, and anybody interested in visiting can book an appointment through firstname.lastname@example.org.