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Scion iQ departing Canadian market

Toyota's smallest, cutest car never caught on with North American customers

Published: January 31, 2015, 1:10 AM
Updated: February 3, 2015, 7:31 PM

Scion iQ

The Scion iQ is the smallest, cutest car Toyota sells in North America. But cute hasn't cut it with customers on this continent – not even here in Canada where there's a greater affinity for small cars than there is south of the border.

Only 315 iQs were sold here in 2014. That compares with 2,555 similarly-sized Smart For2s.

Automotive News has reported that the iQ won’t be "staying in the lineup too much longer," and it awaits the same fate in Canada.

"The Scion iQ was always meant to provide insight on how customers perceive smaller vehicles that are popular in other markets around the world and we learned a great deal during the limited time we had the vehicle in Canada," said Cyril Dimitris, director of Scion in Canada.

"As we refresh our Scion line-up over the next few years, we're retiring the Scion iQ," he confirmed.