The annual SEMA (Specialty Equipment Market Association) Show, held this week in Las Vegas, is the place to be to spot upcoming trends in terms of vehicle accessorization and personalization.
SEMA itself has identified four vehicles as the top trending models in four separate categories. The Ford Mustang was named SEMA's Hottest Car and the Ford F-Series the Hottest Truck, while the Scion FR-S was the Hottest Sport Compact and the Jeep Wrangler the Hottest 4x4-SUV.
The SEMA Awards recognize vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products. They also underscores the cooperative relationship between the automakers and SEMA-member companies.
"The SEMA Show has always been about innovative products and trends," said Chris Kersting, SEMA president and CEO."The SEMA Awards amplify the industry’s special ability to identify and set trends that consumers follow."
They also helps guide consumers toward the hottest-trending and most accessory-friendly vehicles on the market, Kersting added.
"Our SEMA Show exhibitors are industry visionaries who determine the winners of the SEMA Award based on the vehicles they showcase in their booths. Each booth vehicle represents a ‘vote’ and the most prominent models in each category are the winners," he explained.
The 2012 SEMA Show featured more than 2,000 exhibiting companies that market vehicles and products designed to improve performance, safety and convenience, as well as those that enhance appearance and comfort.
While products are available for every make and model, exhibitors are investing more in the Ford Mustang, Scion FR-S, Ford F-Series, and Jeep Wrangler than any other vehicles.
The SEMA Show is an annual trade show that began in 1967. It brings together manufacturers and buyers within the automotive specialty equipment industry.
Aftermarket products featured at the show cover the gamut of automotive modifications intended to enhance the styling, performance, function, comfort, convenience or safety of the cars and trucks for which they are designed.