Subaru Canada has that pricing for its long-awaited 2013 Subaru BRZ rear-wheel-drive sports coupe will start at $27,295 for the entry model with six-speed manual transmission. Addition of six-speed automatic transmission boosts the price to $28,495.
An available Sport-tech Package adds $2000 to the price tag, bringing the MSRPs to $29,295 for the manual and $30,495 for the automatic.
The BRZ is intended to appeal to a new group of buyers and attract them to the Subaru brand. Subaru says it developed the new sports car with three fundamentals of sports car design: low vehicle weight, an ultra-low centre of gravity and precision steering.
It is powered by a normally-aspirated variant of Subaru's trademark horizontally-oppsed (boxer) engine – logically leaving room for a future upgrade to a turbo.
Standard equipment on all models includes HID headlights and such user-friendly technologies as a touchscreen navigation system with Bluetooth mobile phone connectivity, Bluetooth audio streaming and smartphone integration.
The Sport-tech Package offers additional comfort and amenities such as fog lights, a body-colour trunk spoiler and dual-zone automatic climate control, as well as heated front seats with Alcantara inserts and leather bolsters and a push-start ignition with smart key.
The BRZ, which is built at Subaru's Gunma, Japan, assembly plant will arrive in Subaru dealerships this June.