This Spring, Subaru is lending its name to a participation event with a difference, and everybody can take part. The company is hosting Dining Out For Life, a call to action in the fight against HIV/AIDS.
The initiative is a restaurant based event involving 3,000 restaurants in 60 cities across North America, with restaurants committing a portion of their proceeds that day to HIV/AIDS care, prevention, education, testing, counselling and other essential services in the participating city.
The date is tentatively planned for Thursday, April 27, though cities are encouraged to set up days according to their preference for maximum exposure.
To date, only one Canadian location has signed up to participate. Vancouver/Whistler is planning its event for Thursday, March 30, with 17 restaurants participating. Most of the meals going toward the tally are dinners, but there are some breakfasts and lunches also offered. The majority of restaurants are donating 25% of their proceeds from their meal-times, with a couple donating a flat fee toward the cause. The amount of the donated proceeds are not random numbers, as the Public Health Agency of Canada estimates some 75,500 cases of HIV/AIDS in Canada, 25% of which are in British Columbia.
You can check out which cities, and then which restaurants, are participating in the event and on what dates at www.diningoutforlife.com. Restaurants interested in participating in the 1-day event can also contact the association through the website.
“I love working with (Dining Out For Life) because it’s just such a cool, very low-overhead operation that raises more than $4 million for American HIV and AIDS service organizations in a single day,” says Ted Allen, host of Food Network’s Chopped. “It also helps restaurants and chefs get new people coming in to try what they’re doing. It just seems like such a win-win-win for everybody.”
“As part of Subaru’s Love Promise, we remain committed to supporting the causes our drivers care about, including joining the fight to overcome an HIV/AIDS epidemic that affects many in our local communities and millions around the world,” explains Alan Bethke, senior vice president of marketing, Subaru of America Inc. “We are proud to once again work with Dining Out for Life to spread awareness for such a worthy cause.”
Dining Out For Life began in Philadelphia in 1991, and has since grown into an international event held across North America. The idea behind the single-day event is simple and effective: Dine Out. Fight AIDS.