Suzuki to discontinue car sales in Canada
Canadian company will realign to focus on motorcycles, ATV and marine divisionGerry Malloy
Published: March 26, 2013, 10:00 PM
Updated: March 23, 2015, 5:23 PM
When Suzuki announced that It was pulling out of the U.S. car market last November, Bill Porter, Suzuki Canada's senior vice-president of sales and marketing, told Autofile that it was still "business as usual" for the Canadian company, which reports directly to Japan and has no ties to American Suzuki.
Today, however, Suzuki Canada announced that it will discontinue new automobile sales in Canada and will realign its business operations to focus on the long-term growth of its motorcycle, ATV and marine business.
Withdrawal from the Canadian auto market will be transitional. Earlier this year, Suzuki Motor Corporation of Japan confirmed the production and supply of 2014 model year automobiles to Canada, and that decision will remain in effect.
But no further new Suzuki automobiles will be sold here after the 2014 model year.
All of Suzuki Canada’s warranties will be honoured and automobile parts and service will continue to be provided to customers without interruption through the company's warranty and service dealer network.
The company will give all its automotive dealers at least 12 months within which to make the transition.