For years, Ford has been pushing the sustainability of its production by using castoffs such as denim jeans and plastic pop bottles in the manufacture of new fabrics, padding and trim panels, but it now looks as if the circle of live has come around with Mustangs destined for scrap ending up as wristwatches.
Danish watchmaker REC Watches, which specializes in obtaining authentic pieces from iconic cars and turning them into timepieces, has now turned its attention to the classic Mustang for its P-51 timepieces. The watches sell for about $1,920 (1,495 US).
“Most people would just see a pile of metal, a ghost of a Mustang. We see something completely different – the soul of a car and a story that needs to be told,” said REC Watches co-founder Christian Mygh. “I’m not cutting up Mustangs. I’m bringing Mustangs that are beyond repair back to life as a watch.”
Mygh and partner Jonathan Kamstrup scour salvage yards the world over for authentic pieces with which to craft their watches, but the company will also create an authentic watch for customers who wish to donate car parts, as did World Champion Drifter Vaughn Gittin Jr. from his World Drift Series Ford Mustang RTR.
Each watch also comes with a bespoke video (detailing the history of the car, from conversations, images and stories provided by previous owners), as well as the car’s VIN, year of production and classic design cues, such as watch-hands and dial and date numbers influenced by the classic Mustang instrumentation, and a power dial that shows battery life, designed to look like a fuel gauge.
REC Watches was founded in 2014 by Mygh and Kamstrup, avowed watch and car aficionados. The REC is inspired by the three Rs of sustainability (Reduce, Reuse, Recycle), standing for RECover, RECycle, REClaim. In addition to the P-51, the company also makes the 901 (made from reclaimed Porsche 911s), and the Mark I and Cooper (both from Mini Coopers).
On a recent salvage trip to Sweden, the team came across a 1966 Raven Black model that will become the fourth model in the P-51 collection, with a limited run of just 250 watches.
On its website, REC is asking visitors to help choose the next project from a list that includes the Alfa Romeo Duetto, BMW M3 E30 or Willys Jeep vehicles, Supermarine Spitfire fighter plane or Triumph Bonneville motorcycle.