Toyota, Acura retain brand value best

Toyota and Honda models top 11 of the 24 vehicle segments

Published: June 20, 2015, 4:00 AM
Updated: December 3, 2015, 8:48 PM

2016 Toyota Tacoma grille

Toyota and Honda, including their respective luxury divisions, took home the top model prizes in the fifth annual Best Retained Value Awards, while the Toyota and Acura brands topped their respective brand divisions.

The awards recognize the brands and 2015 models that have the highest projected residual values in the next five years based on their average “cash” True Market Value (TMV) price over their first five months in the market.

“Smart car shoppers who are likely to sell their car within five years should always stop and consider projected residual values before making a new car purchase,” said Consumer Advice Editor Carroll Lachnit. “Whether you are leasing or buying, the retained value of a car can make a big difference in your wallet.”

Toyota took top honours in the non-luxury division, projected to retain 52.4 percent of its value after five years, and Acura captured the luxury crown with a projected five-year residual value of 46.9 percent. To qualify for the awards, brands had to have models available in at least four segments and sold at least 100,000 vehicles in 2014.

Toyota models took home six model-level awards (out of the 24 segments), with the Tacoma topping the midsize truck segment, Avalon atop large cars, Tundra taking large trucks and Highlander sitting atop the midsize crossover SUV segment. Toyota’s luxury division, Lexus, scored wins in midsized luxury car and SUV segments with the GS 350 and GX 460, respectively.

Meanwhile, Toyota’s chief Japanese competitor, Honda, scored best in compact crossover SUV (CR-V), minivan (Odyssey) and subcompact car (Fit) categories, while its luxury division, Acura, took home entry luxury car and SUV honours for the ILX and RDX, respectively.

Among North American makers, GM scored the most model wins with the GMC Acadia and Yukon taking their respective segments (large crossover SUV and large traditional SUV, respectively) and the Chevrolet Corvette topping the midrange sports car class.

Fiat Chrysler Automobiles also garnered three class wins with the Dodge Challenger taking entry sports car, the Jeep Wrangler topping midsize traditional SUV and the Ram Promaster tops among large commercial vans.

Ford’s Transit Connect took small commercial van honours and the company also garnered a win in heavy duty trucks with the F-350 Heavy Duty.

Subaru also realized wins in two segments, with the WRX topping compact cars and the Legacy rising to the top of the midsized car segment.

The remaining segment awards were scooped up by Mercedes-Benz (the G-Class in premium luxury SUV), Nissan (GT-R in premium sports car) and Porsche (Panamera in premium luxury car).

In order to qualify in a segment, a model had to have been launched before the end of 2014 and realized February 2015 sales of at least 25 percent of the average unit sales for; models in its segment. Edmunds determines each model’s segment according to its size, bodystyle, price and the segment of its competitors.