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Toyota Corolla is world’s top-selling car nameplate

More than 40-million Corollas have been sold world-wide since its intro in 1966

Published: September 5, 2013, 9:30 PM

Toyota Corolla - 1966 & 2014

Toyota announced today that cumulative world-wide sales of the Toyota Corolla have now surpassed 40 million vehicles since the nameplate began production at a new plant in Takaoka, Aichi Prefecture, Japan in November,1966.

More than 1.3 million of that world-wide total have been sold in Canada and, according to Toyota, more than 80% of Corollas sold here in the last 20 years are still on the road today.

The 40-million figure is just the latest achievement for the Corolla nameplate, which claimed the best-seller title in 1997, surpassing sales of such icons as the Ford Model T and the original Volkswagen bug.

The Corolla is currently produced at 15 plants worldwide, including the Toyota Motor Manufacturing Canada (TMMC) facility in Cambridge, Ontario. Corollas have been built continuously at TMMC since 1988.

But that wasn't the first time cars bearing the Corolla nameplate were built in Canada.

They were initially imported for sale by Canadian Motor Industries (CMI) in 1968. Then, Corollas were assembled by CMI, in Port Hawkesbury, Nova Scotia from 1969 to 1972.

According to Toyota, the Corolla was originally designed to meet the changing needs of Japanese commuters in the mid-1960s. Its guiding principles – always evolving and designed to meet consumer needs in each market – have defined the vehicle ever since.

Cumulatively, Corollas accounts for one in every five vehicles sold throughout Toyota’s 76-year history. Last year, a total of 3,180 Corollas were sold every day across more than 150 countries and regions.

While they may have shared the same nameplate, the 40 million Corollas sold span 11 different generations of design, as well as significant regional differences.

The latest vehicle in that lineage, the new 2014 Corolla, launched in Canada on September 4, 2013.