Toyota to boost RAV4 production in Canada

Expansion to add 400 new jobs at TMMC plant in Woodstock, ON

Published: March 28, 2012, 1:00 PM

Toyota Motor Manufacturing Canada (TMMC) announced today that it will increase RAV4 production at its Woodstock, Ontario assembly plant from 150,000 annual capacity to 200,000 vehicles in early 2013.

Ultimately, Toyota says, this $80-million [CAD] investment will result in about 400 new jobs between now and implementation.

TMMC Chairman, Ray Tanguay said, "We are optimistic that the market is coming back and we're grateful for the strong sales of the RAV4 in the North American market, which have created this increase in production and jobs."

This initiative is one of several projects announced by Toyota in 2011 under the name, Project Green Light, which is supported by both the Government of Canada and the Government of Ontario.

TMMC began a variety of new initiatives in Canada last year designed to help increase productivity and support the production of greener, more fuel efficient vehicles, under the name, Project Green Light. This expansion is part of that project.

The Government of Canada and the Province of Ontario provided repayable funding up to $70.84 million each to TMMC for the whole of Project Green Light. Toyota's total investment in the project could reach up to $506.00 million.

Project Green Light is said to focus on maximizing production efficiency, implementing advanced vehicle technologies and carrying out environmental upgrades to plant facilities.

Prior to today's announcement, the company revealed that the first Toyota electric vehicle to be built in North America, the new RAV4 EV, would be made in Woodstock beginning in 2012.

TMMC currently manufactures the Toyota Corolla, Toyota Matrix, and the Lexus RX 350 at two plants in Cambridge, ON and the Toyota RAV4 at one plant in Woodstock, ON – the only North-American production site for the RAV4. The company currently employs approximately 6,500 men and women.

Toyota Motor Manufacturing Canada is responsible for Toyota manufacturing in Canada and is a separate company from Toyota Canada, which is responsible for sales.