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Toyota to build a car on Twitter

Unique initiative documents step-by-step process of building a car in UK plant

Published: June 18, 2013, 2:00 PM
Updated: April 29, 2018, 3:10 PM

Toyota to build a car on Twitter

Have you ever wondered how a car is built in a modern production plant?

If so, you'll have an opportunity to find out tomorrow (June 19, 2013) as Toyota takes to Twitter in a world-first social media project to reveal the principles and processes it uses to build cars at its Burnaston plant in Derbyshire, England.

Hundreds of tweets will provide a detailed explanation of the complete production process, supported by images, video clips and personal commentary from Toyota workers. They will include links to more detailed information resources including specially commissioned film footage from inside the Burnaston plant.

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The unique, 14-hour initiative, called "Factory to Forecourt," will follow the production of a new Toyota Auris Hybrid from raw steel to a vehicle ready for customer delivery. It will be supported by comprehensive on-line resources, to create a lasting and valuable educational resource, the company says.

The Auris, which is not sold in North America, is in effect a hatchback version of the Toyota Corolla.

"Factory to Forecourt" will follow a car's progress, minute-by-minute, for 14 hours – monitoring panel stamping, welding, painting, plastics, assembly and quality control processes until it drives off the finishing line.

As well as explaining the different activities involved – some 325 separate processes on the assembly line alone – the project will demonstrate how the vaunted Toyota Production System is fundamental to the way people work in the factory and the quality level they achieve.

Throughout the day, followers will be able to interact with the Toyota team, adding their comments and asking questions.

You can follow the Twitter Feed from 6am BST on Wednesday, 19 June at @toyotafactory and #f2f, or visit www.facebook.com/toyotauk or blog toyota.co.uk.