VIDEO: Ford goes deep underground with Fiesta ST
Part of Ford’s performance-driven series Europe’s Greatest Driving RoadsJoe Duarte
Published: July 11, 2018, 2:30 AM
Updated: July 16, 2018, 5:46 AM
Ford is known to go to the corners of the globe to test its vehicles, but the latest test location is a place you won’t find on Google Earth, or any map for that matter. It’s so exclusive, the company hasn’t even released its location.
The company created a series of performance-driven films called Europe’s Greatest Driving Roads, starring cars like the Ford GT and Mustang Convertible in some of the most stunning driving environments on the continent, from the icy barrenness of Arctic Circle in Norway to the winding seaside cliffs of rocky Mallorca, Spain.
But the Fiesta ST went to a special never-before-been-to location … 400 metres underground.
Ford took its smallest performance car to the top-secret location at one of Europe’s largest salt mines to film a new commercial called Undertrack, starring the spunky little Fiesta in the hands of World Rally Championship driver Elfyn Evans.
“The salt is actually like fine gravel to drive on, quite slippery to be honest, especially on road tires,” said Evans of the underground experience. “You expect it to be claustrophobic but actually it’s quite the opposite, a great place to really enjoy the new Fiesta ST.”
The adrenaline-loaded experience is furthered by the sound of the 197-hp 1.5-litre EcoBoost 4-cylinder engine reverberating off what is essentially a 60 km tunnel. The 3-day shoot required strict safety precautions and was overseen by a skeleton crew.
“The drama of the tunnels and the chance to show off Fiesta ST’s ability on a different type of surface were a big part of choosing this unique location,” said Leo Roeks, Ford Performance director. “It wasn’t a typical race track, it was somewhere we could drive this great car to its full potential.”