Volkswagen is bidding farewell to the iconic Beetle with an animated short titled “The Last Mile,” to air during New Year’s Eve celebrations in New York’s Times Square.
The company announced the end of production for its signature “people’s car” about a year ago and is giving it a fitting send-off in the story of a boy whose life stages are shaped and influence by the presence of a Volkswagen Beetle.
“The Beetle is easily one of the most recognizable cars in the history of automobiles,” said Saad Chehab, senior vice president, VW brand marketing. “Honouring it properly required a medium with just as much versatility and universal appeal as the car itself. We are proud of our past but our eye is on the future – hence our choice of New Year’s Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport.”
The Johannes Leonardo Agency production includes pop culture references, details from past advertising campaigns and cameos by Kevin Bacon and Andy Warhol, among others, and it’s backed by the Beatles’ “Let it Be,” performed by the Pro Musica Youth Chorus, ending in a nod to VW’s electrified future.