Volkswagen ID. Buggy beats luxury cars for coveted design award

Freedom and flexibility of EV design lauded for simplicity of dune buggy concept

Published: December 9, 2019, 4:30 PM
Updated: November 17, 2021, 3:44 PM

Volkswagen ID. Buggy

Volkswagen’s electric dune buggy concept, the ID. Buggy, has been honoured with the 2019 Automotive Design award from leading design publication Interior Design.

The New York based monthly magazine has been recognizing innovative designs in just about anything from building facades and tradeshow displays to healthcare furniture and wall sconces in its Best of the Year Awards for the past 14 years, and this year, the ID. Buggy beat out four competitors — the Bentley Flying Spur and EXP 100 GT concept, the McLaren GT and the Range Rover Evoque — to capture the Automotive Design category honours.

“This award from Interior Design is testament to the newfound design freedom and flexibility afforded by automotive electrification,” said Bischoff, Head of Volkswagen Design. “Our ID. Buggy concept perfectly illustrates where Volkswagen came from and where we are going, all in one incredibly fun electric vehicle.”

The nature of vehicle electrification (an electric motor mounted on the rear axle, handled by a single-speed gearbox) meant that Volkswagen could create a minimalist exterior void of production car requirements such as grilles that provide air for internal combustion engines to inhale and tailpipes that help them exhale exhaust.

The concept of a modern California dune buggy (a popular conversion of early Volkswagen Beetles by the surfing community) meant further minimalism in the form of removing the roof and doors.

The design was praised for the “floating” colour scheme, where the matte Fern Green of the fenders hood and rear deck seem to hover over the Grey Tech Blue of the lower portion indicative of the chassis.

The interior carries on the minimalist theme, with all the upper surfaces matching the matte Fern Green top part of the exterior, surrounding the Grey Tech Blue 2-passenger area, done up in soft-touch paint. The flat floor (aided by the flat 62-kWh battery that resides under the cabin) is outfitted with anti-slip knobs, while the instrument panel is lacking all the traditional displays and controls.