Volvo is launching its new XC40 and taking the opportunity to make it as easy to own and operate as a mobile phone.
The new “Care by Volvo” subscription service charges a flat monthly fee, without the need for down payments, maintenance or insurance. All it takes is an online order, and outside of fuel costs, the new owner can enjoy car ownership without the worries and budgeting that usually comes with the venture. Volvo is set to announce full details and pricing at the Los Angeles Auto Show.
“This is simple and clear, everything but fuel is basically included in one flat rate,” said Lex Kerssemakers, President & CEO of Volvo Car USA, “This is the next step toward making life less complicated for customers.”
The service, which Volvo sees as an extension of the sense of freedom a vehicle is meant to deliver, debuts on the new XC40 compact sport utility, as a new financing option alongside traditional purchase and financing streams. It will be available on other models as they are re-introduced.
“With Care by Volvo, we introduce a new car access for the modern age,” said Volvo Cars President and CEO Håkan Samuelsson. “In a time where consumers are used to transparent flat fees for all sort of services, the traditional process of buying and owning a car can be perceived as rather complicated. Care by Volvo changes all that.”