By building the body structure of its all-new 2015 F-150 pickup out of aluminum, Ford is challenging decades of common knowledge and mythology that equates toughness with iron and steel.
Given that the F-Series, Canada's best-selling vehicle of any kind, has built its reputation on toughness, it's important to dispel any doubts about just how tough the new truck will be.
To that end, the company is offering truck buyers in Canada and the U.S. a chance to subject the new F-150 to their own brand of torture testing, before almost anyone else in the world has a chance to drive it.
By visiting BuiltToughTest.com,they can tell Ford how they would test the toughness of the new F-150 pickup – perhaps through a grueling off-road challenge, the daily routine of a demanding job site, or whatever they can conjure in their minds.
Up to five winners will be selected to spend up to a week behind the wheel of a new F-150 while video crews document the truck undergoing the real-world testing. The videos will be posted to YouTube.com/FordTrucks.
Entries must be received by May 31, 2014. Winners will be announced before September 1, 2014. No purchase necessary. Complete terms and conditions are available at BuiltToughTest.com.