For the second consecutive year, white and variations thereof are the most popular automotive colours, worldwide, according to the 2012 DuPont Automotive Colour Popularity Report. DuPont is a major paint supplier to the automotive industry.
White and white pearl were also dominant in North America, for the sixth consecutive year, with 24 percent market share.
Black and black effect moved into second place, globally, this year, largely due to increased popularity in the Asia-Pacific market, pushing the once ubiquitous grey/silver tones to third place in the rankings.
Silver's popularity has gradually declined, especially in the big and critical automotive markets of Europe and Asia.
For the first time since 1998, silver didn't lead in any of the North American vehicle segments. However, it held steady in third place overall with 16 percent market share.
The DuPont report, in its 60th year, is the largest and longest running report of its kind in the automotive industry and the only to include rankings and regional trends from 11 leading automotive regions of the world.
The top North-American vehicle colours in DuPont’s report were:
1. White/White Pearl – 24 %
2. Black/Black Effect – 19 %
3. Silver – 16 %
4. Grey – 15 %
5. Red – 10 %
6. Blue – 7 %
7. Brown/Beige – 5 %
8. Green – 2 %
9. Yellow/Gold – 2 %
10. Others – <1 %