Published: February 5, 2015, 10:05 AM
Updated: April 8, 2015, 8:27 PM
Winners and Losers, January 2016
Winners and Losers, January 2016
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Winners & Losers
New auto sales in Canada were up by 3.4% in January, on average. But that doesn't mean all the players shared that success. There were losers as well as winners on the monthly sales chart. Here's a summary showing what automaker wore which label.
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Winners and Losers, January 2016
WINNER & LOSER – Hyundai – Fortunes were mixed for Hyundai in January. The good news was, it surpassed Honda in sales moving it into fourth place in the sales rankings. But sales were up just 2.4% – less than the industry average – and as a result it lost a tenth of market share. A Winner and a Loser at the same time.
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Winners & Losers, January 2016
WINNER – General Motors – Although its results were far from spectacular, GM's sales were up by 5.3% in January – the only one of the Detroit three to beat the industry average – and enough to bump its market share a couple tenths while theirs declined. Call GM a Winner in January.
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Winners and Losers, January 2016
LOSER – Infiniti – Unlike its sister brand, Nissan, and counter to its 2014 performance, Infiniti had a disappointing month. Sales were down by 10.7% from a year ago, costing the brand a tenth-of-q-percent n share. Enough to earn a Loser label for January.
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Winners and Losers, January 2015
WINNER – Subaru – Continuing its strong 2014 showing, Subaru sales were up another 13.5% in January over the same month last year. That gain supported a three-tenths increase in market share, making Subaru a Winner for the month.
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Winners and Losers, January 2015
LOSER – Mitsubishi – After making solid gains in 2014, Mitsubishi's sales turned down in January, 16.5% below a year before. That decline cost three-tenths in market share, making Mitsubishi a Loser on the month.
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Winners and Losers, January 2015
WINNER – Audi – Second only to Lexus in terms of sales gains among luxury brands, Audi posted a 26.3% increase over January 2014 and a corresponding two-tenths bump in market share. Definitely a Winner.
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Winners and Losers, January 2015
LOSER – Kia – A sales decline of 4.6% in January caused a market share loss of four-tenths of a percent for Kia – enough to let Volkswagen past into eighth place in the sales standings and bump the Korean brand down to ninth. Label Kia a Loser.
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Winners and Losers, January 2015
WINNER – Toyota – Solidly entrenched in fourth place, with nobody close on either side, Toyota hasn't quite regained its pre-2010 form. But it is making steady progress with a solid 7.6% sales improvement, compared to last January, and a corresponding four-tenths gain in share, boosting it above the 10% mark again. That's more than enough to make it a Winner for the month.
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Winners and Losers, January 2015
LOSER – Ford – As was the case with Chrysler, Ford's sales gains in January – just 0.4% – lagged the industry average and as a result the company's market share fell by a full half-percent. That was enough for Chrysler to push the 2014 best-seller down to second place for the month, making it a double Loser.
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Winners and Losers, January 2015
WINNER – Volkswagen – A 12.2% year-over-year sales increase and an accompanying four-tenths of a percent bump in market share were enough by themselves to make Volkswagen a Winner in January. But combined with falters by both Kia and Mazda, they enabled VW to leapfrog both into eighth place in the rankings. Bonus!
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Winners and Losers, January 2015
LOSER – Mazda – Despite offering a suite of award-winning cars, a 14.7% decline in Mazda sales from the same month last year resulted in a market share loss of seven-tenths in January – the greatest share loss of any automaker. Enough, too, to fall behind both Volkswagen and Kia to 10th place in the sales rankings and be labeled a clear Loser for the month.
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Winners and Losers, January 2015
WINNER – Lexus – With sales up 39.3% from last January – the greatest percentage increase of any brand – and market share up by three-tenths – a significant gain for a relatively low-volume producer – Lexus was an undisputed Winner in the first month of the year.
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Winners and Losers, January 2015
LOSER – Honda – Not only did Honda's sales decline by 3.9% from last January, that falter cost the company half-a-percent in market share – the second-greatest loss of the period. It was enough to let Hyundai slip past into fifth place in the sales rankings, pushing Honda down to sixth and almost into the clutches of fast-moving Nissan. And enough to label Honda the biggest Loser.
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Winners and Losers, January 2015
WINNER & LOSER – Chrysler – Make that FCA Canada; the company changed its name after month-end. Claiming the number one spot in sales and boasting its 62nd month of year-over-year sales increases, it should be a clear Winner. But with a sales gain of just 2.0 %, lagging the industry-wide average of 3.4%, it lost three-tenths of a percent of market share so it has to wear the Loser label too.
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Winners and Losers, January 2015
WINNER – The biggest Winner among all brands was Nissan. Its overall sales were up by 15.0% from last January and it gained seven-tenths in market share – a greater increase than any other manufacturer. Plus, it came within a whisker of catching Honda for sixth place in the sales rankings. It's the fastest growing brand in the business right now. WINNER!
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